3 Types of Personal Branding Photoshoots for your Business
First of all, what the heck is personal branding,
and second of all, why do you need it?
Branding photography tells a story. Your Story. It is the way you connect with your audience, portray your brand, and the images you use to market your services and products. It’s one of the most overlooked pieces of the marketing puzzle.
So why do you need it? Because people like to do business with people! More specifically, people they like, know, and trust. They can’t do that unless they like, know, and trust the face behind your business.
So tell your story. Show them who you are. Let them into your world. Do it with personal branding photography that speaks to them and tells them exactly who you are and why they should choose you!
3 Kinds of Personal Branding Sessions
When it comes to personal branding, I offer 3 different session types. Each one is designed to meet the needs of a different entrepreneur. So whether you just need an updated profile photo or you need months worth of content, I have an option to you. Check out the details below and see which one might be right for you!
Before you check out the session types, here’s a quick rundown of the different types of branding images:
The Headshot: typically from the waist up or closer, looking at the camera, with a simple background.
The Editorial: a more candid natural style of image that tells a story. A mix of posed and unposed, looking at the camera and not looking. Often shows movement or action and includes props such as your product or the tools you use to provide your service
The Lifestyle: totally candid, actually doing the work! Think interacting with your clients, working on your computer, providing your service. People love this because they can envision themselves as your customer.
The Product: pictures of your product or the tools you use, commonly in styled flat lays, within the environment, or even in your hands.
Now, time for the session types!
the essential headshot
the brand refresh
the full experience
If you’re just starting your personal branding journey and need help creating your personal brand, reach out anyways! I have some great tips for helping you create a vision!
okay here we go. Details on the 3 types of personal branding sessions that I offer.
The essential headshot is for the professional or small business owner who just needs a couple of images for their business cards and marketing materials.
This is also a great option for entrepreneurs who are just starting out and don’t quite have their brand nailed down yet. People love growing with a business and being the the first to be a part of your journey. So it’s never too early to show them your beautiful face!
This session is takes about 20 minutes total. 1 outfit in 1 location. It can be in a studio space with a professional backdrop, or it can be outdoors. There’s no right or wrong place. There will be about 10 minutes of shooting, and you’ll get 2 professionally edited images.
The brand refresh session is for the small business that wants to update their websites and social media profile pictures, has one special event they want to promote or celebrate, or just isn’t so sure about this whole personal branding thing yet and wants to start small.
This is also a great option if you want to do seasonal refreshes to go with the holidays and seasons, or if you have a small team of 3 or fewer, and want to have a couple group images and individuals of each.
The refresh session will last about 45 minutes total with about 30 minutes of shooting. The best part about the refresh is that you can get so much variety into that 30 minutes. You can choose any location, indoor or out, or maybe a mix, as long as everything is close together (1 location = no driving). Most people will do 2-3 outfits, and mix in some props such as the products they sell or the tools they use to provide their service. Types of images we can create include headshots, editorial images, or lifestyle images of you providing your service!
When planning your session, I will help you create a vision that tells your story and we will plan all the details from location to outfits to props around that vision. When it’s all done, you’ll get to choose 15 professionally edited images, always with the option to add more.
Ask about a monthly or quarterly refresh subscription if you want to keep your content up to date, but don’t like the pressure of doing it all in one shoot!
The full experience is for the busy entrepreneur who wants to create several months worth of content in one day, for the business owner who wants more variety or has a bigger team.
This packages is totally customizable and designed to be efficient.
This session starts with 90 minutes of shooting, meaning the session itself will take about 2 hours. We can plan for multiple locations and outfits and up to 5 people can be in this shoot. We can create every type of imagery you need. From headshots, to editorial, to lifestyle, to product.
When planning your session, I will help you create a vision that tells your story and tackles your marketing goals. Whether you’re creating content for a website overhaul or you want to create marketing content for upcoming months, we will plan every detail. Once we know everything you want to create within your session, we will customize it to fit your needs by adding time.
When it’s all done, you’ll get to choose 35 professionally edited images, (more if you add time) always with the option to add more.
Ready to reach your people and watch your business bloom?
here’s how it works!
Inquire!
Initial Phone call consultation - tell me about your vision and decide on a package, and pick a date!
Contract, Invoice, + Brand Detail Questionnaire
Vision Board + Final Planning Phone Call
Photoshoot Day
1 Week Post Photoshoot - Proof gallery is ready
Final image delivery 2 weeks after final choices are made!